Be Google-igious - a step-by-step guide for Google

Released on: October 7, 2008, 2:54 am

Press Release Author: Cristi Dorobantescu/Avangate

Industry: Internet & Online

Press Release Summary: Avangate publishes its first-of-the-series e-book, the
"Analytics miniBible for Software Vendors". This is a reliable, step-by-step
advisory document on how to benefit from the world’s most used analytics tracking
service, Google Analytics.

Press Release Body: Avangate, full service provider of electronic software
distribution and reseller management solutions for software vendors, publishes its
first-of-the-series e-book, the "Analytics miniBible for Software Vendors"
(http://www.avangate.com/analytics-minibible/). This is a reliable, step-by-step
advisory document on how to benefit from the world's most used analytics tracking
service, Google Analytics.

The document is a must-read for software vendors, providing them with the necessary
knowledge in order to get user data from their sites and employ it in a
revenue-productive manner.

"Every software vendor that has an online business strives to be highly efficient
regarding the selling of his software. By understanding better the users that get on
his website, he can further enhance this efficiency and be able to put into action a
strategy that will take his software business forward and increase his revenue",
says Adriana Iordan, Web Marketing Manager, Avangate.

"Analytics miniBible for Software Vendors" helps software vendors: (1) centralize
all the tracking data for the website, the software application and the shopping
cart in one place, linking them real-time in a dynamic way; (2) find out the success
rate of the shopping carts supplied by eCommerce providers; (3) get extra data about
their users, which is not explicitly available in the Google Analytics interface;
(4) understand exactly how the analytics tracking service works. Software vendors
will also see the main advantages and best practices corresponding to each issue.

The practical implementation is extremely simple for software vendors using
Avangate. The eCommerce platform features a Web Analytics module, which efficiently
integrates the data from the vendor's website with the one from the shopping cart.
Along with advanced tracking tools from the Avangate Control Panel, software vendors
are empowered to achieve great results in terms of sales and web exposure.

"Analytics miniBible for Software Vendors" is available for free on the company's
official website, www.avangate.com. For software business relevant know-how make
sure to visit the company blog and the Resources Section, take advantage of the free
tools offered by Avangate (PAD Validator, PAD Promoter) and consider subscribing to
Avangate Digest, a resourceful monthly newsletter including trade tips and industry
expert interviews.

Avangate is committed to providing quality knowledge and free access to basic
business resources & tools to ISV professionals, while continuously improving its
service portfolio with flexible, business oriented solutions. Avangate's expertise
in the software marketing services field can help vendors generate online software
sales by increasing the website's visibility in all major search engines and
distributing your product among the top ranked download sites and software
directories on the Internet. Further more, the company's specialists can better
structure the vendor's website and content, making sure it clearly presents the
power and benefits of the products and convincing the site's visitors to download
and try them.


About Avangate

Avangate provides solutions for electronic software distribution and reseller
management, assisting software companies worldwide in successfully selling their
products online and at the same time efficiently managing a distribution network.
The company's offer includes an eCommerce platform incorporating an easy to use and
secure online payment system plus software marketing services and additional
marketing and sales tools such as an affiliate network, automated cross selling
options, software promotion management, real time reporting, 24/7 shopper support,
and the ARMS reseller management program specifically designed for software sales.

More information can be found on the corporate website, at www.avangate.com

Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
+31 20 890 8080
press@avangate.com

Web Site: http://www.avangate.com

Contact Details: Avangate
Van Heuven Goedhartlaan 937
1181 LD Amstelveen
Amsterdam Metropolitan Area
The Netherlands

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